Welcome to another edition of WEEKEND ROUNDUP, where we discuss this weekends box office results. The TOP 3 this weekend were Ride Along, Frozen, and That Awkward Moment.
This year's Super Bowl weekend proved to be a lucrative one for the Kevin Hart/Ice Cube comedy, Ride Along and the Oscar nominated animated film, Frozen. However, the same can't be said for Zac Efron's newest endeavor, That Awkward Moment, and Labor Day, starring Josh Brolin and Kate Winslet.
Let's take a look at how the Top 3 did this weekend...
1. RIDE ALONG
The new comedy, Ride Along, has done it again, coming in first for a third week in a row, bringing in $12 million. This puts its domestic total at $92.7 million, and, adding in the small amount of foreign sales, brings its worldwide total to $93.9 million. There is no doubt that this film will break the $100 million mark by next week.
2. DISNEY'S FROZEN
Zac Efron's newest film, That Awkward Moment, started off with a rather weak opening weekend, making only $8.7 million, which is less than Frozen, a movie that's been out for 2 1/2 months. This is the lowest nationwide debut for a Zac Efron movie. I believe this film did poorly largely because of the marketing campaign se forth by Focus Features. They choose to target younger women, which is understandable for a rom-com starring Efron, but after watching it, I feel they lost a huge opportunity to market toward young men as well. The film included a lot of guy-centric humor, and is definitely more of a "bromantic comedy". The studio lost a great opportunity here, and hopefully people will go out to see it.
However, on the plus side, the studio only spent $8 million on the production of this film, which was less than they made this weekend. So, even though it didn't do as well as I'm sure they hoped, at least it isn't going to lose them money.
Here's a quick rundown of this weekends results:
#1 - Ride Along - $12,035,720
#2 - Disney's Frozen - $8,933,513
#3 - That Awkward Moment - $8,742,109
Join us next week for another edition to WEEKEND ROUNDUP. Which movies will be on top? Can Ride Along hold on to the top spot for a fourth week in a row, or will a newcomer push it out? Check out next weeks WEEKEND ROUNDUP for the scoop!
Opening This Friday (2/7):
The Monuments Men
The Lego Movie
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