Welcome to another edition of WEEKEND ROUNDUP, where we discuss this weekends box office results. The TOP 3 this weekend were The LEGO Movie, The Monuments Men, and Ride Along.
This weekend saw the release of three new movies, two of which made it into the Top 3 this week. However, Vampire Academy wasn't so lucky. Coming in seventh behind films like That Awkward Moment and the animated juggernaut, Frozen, this newest film from The Weinstein Company was only able to gross $3.9 million this weekend.
Let's take a look at how the Top 3 did this weekend...
1. THE LEGO MOVIE
Now that the unpredicted surge from Frozen is starting to die down, a new animated film has come to take its place, and that film is the highly anticipated The LEGO Movie. Raking in almost $70 million on its opening weekend ($69.05 million to be precise), The LEGO Movie crushed it, bringing in one of the highest openings for an original animated movie (i.e. not a sequel or prequel), joining the likes of Up ($68.1 million), Dr. Seuss' The Lorax ($70.2 million), The Incredibles ($70.5 million), and the current title holder, The Simpsons Movie ($74 million).
This amazing success can be attributed to several factors. Strong brand recognition and a broadly-appealing marketing campaign are two of the main reasons. Everyone knows what LEGOs are, whether or not you've actually played with them in your lifetime. This, combined with the heavy use of LEGO Batman, pop culture references, and the style of humor used in much of their campaign, helped bring in the main ticket buyers...adults. And with a 95% rating on Rotten Tomatoes, the makers of this film hit the nail right on the head.
2. THE MONUMENTS MEN
The first historical-based film of the year, The Monuments Men, pulled in an impressive $22 million this weekend, which is a little less than 1/3 of its production budget of $70 million. These types of films, ones that are generally geared toward an older crowd, do tend to hold better, but with such poor critic reviews (33% on Rotten Tomatoes), it will have a struggle making a profit. Hopefully the film can succeed despite this factor, but only time will tell.
Four weeks since it opened, Ride Along has brought in another $9.6 million. This marks the first film of 2014 to break $100 million, with a domestic total of $105.3 million and a worldwide total of 107.9 million. Hopefully, the other anticipated comedies of this year will be just as successful. And hopefully this film can continue to bring in an audience.
Here's a quick rundown of this weekends results:
#1 - The LEGO Movie - $69,050,279
#2 - The Monuments Men - $22,003,433
#3 - Ride Along - $9,589,940
Join us next week for another edition to WEEKEND ROUNDUP. Which movies will be on top? Can The LEGO Movie continue to dominate? Will RoboCop be a smash-hit or an epic fail? Will this truly be the weekend of love? Check out our next edition of WEEKEND ROUNDUP for the scoop!
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